All I've ever wanted to do is help people. From personal relationships to every job I've ever had, the one constant has always been my ability to find creative solutions to improve the lives of those around me. It's what I'm good at, and more importantly, it's what I love to do.
My expertise is in Digital Marketing Management, Internet Marketing Optimization, SEO, Social Media, Online Advertising, Analytics and Video Production. Basically, I have that super-important job that nobody really understands.
I specialize in creating unique online marketing campaigns backed by research and years of advertising and web development experience. I'm also an entrepreneur, father, husband, and occasional filmmaker. Also, a fan of witty banter, the Oxford comma, (see!) and sushi.
August 1998 - May 2002
Graduated from the University of Tennessee with a major in Business Administration and minor in Economics and was a member of Phi Eta Sigma National Honor Society
September 2013 - Present
I directed all digital marketing content, including planning, scheduling, coordinating and creating all posts for the organization's website, digital newsletter, and multiple social media outlets. I also managed online PPC advertising, SEO, mobile app development, information databases, and web server maintenance. My other duties included website development, graphic design, video production, photography, digital asset management.
July 2011 - August 2013
In my role as the agency's Search Engine Optimization Director, my tasks included detailed monthly SEO audits, keyword research and analysis, development of ongoing SEO strategies for clients, and onsite implementation for multiple websites. During my tenure, I increased ROI and organic traffic for all of the company's SEO clients, including multiple page one rankings on Google for numerous short tail and long tail keywords.
June 2005 - December 2009
My daily duties consisted of designing and maintaining the CTV website, including publishing new content, uploading streaming media, and social media interaction. Additionally, I worked with city and county governments, schools, and local non-profit organizations in producing television shows, public service announcements, and promotional videos. Other tasks included training members of the community in the use of studio facilities, portable cameras, and non-linear editing through monthly video production workshops. I also served as a special liaison to the Metropolitan Drug Commission’s television campaign to prevent teen drug and substance abuse.
Technology changes the way we do things on a daily basis. I have found that constant education, training, and adaptability are the only way to remain relevant in this industry. As the digital marketing world evolves, I literally learn something new every day. Here are some of the things I have become quite good at:
I pride myself on the quality of my work. Here are some of the awards and professional recognition I have received from my peers:
Brian researched, planned, designed, implemented and managed the website redesign and 3-month social media marketing campaign for the 2015 Extra Life fundraising event. Greer used segmentation and creative ads to engage with the event's target audience on Facebook with the goal of recruiting players by driving traffic to the new website. The Facebook campaign resulted in 6,359 clicks, a reach of 166,947 and a cost of $0.19 per website click. The redesigned website saw a 508.33% increase in pageviews. Overall, the event had a record number of participants and raised over $17,000.Internet Marketing, Web Design, SEO, Analytics
Brian Greer manages all aspects of Children's Hospital's online presence, including website design, social media, PPC advertising, SEO, content planning, analytics and mobile app development. In his first year, Brian implemented a digital content strategy that more than doubled the hospital's Facebook page likes (114% growth), increased engagement by 415% and increased total social media referrals to the hospital's website by 266%. Greer rebuilt the organization's website from the ground up, with an emphasis on user experience, informative content and SEO. The new design resulted in significant traffic increases across all metrics.Internet Marketing, Web Design, SEO, Analytics
Artistic Dance Unlimited celebrated ten years of teaching dance classes with a trio of performances entitled "Past, Present and Future." Videographer Brian Greer shot and edited this music video montage of rehearsal clips, backstage footage, funny reactions, personal moments and highlights of nearly every dance single routine.Video Production, Sizzle Reel
In addition to designing a new website focused on customer lead generation, Brian Greer manages Google Analytics, market research, branding, PPC strategy, SEO and local business listings for TN Lawn Solutions.Internet Marketing, Web Design, SEO, Analytics
Having the opportunity to work alongside Brian I can state that his in-depth knowledge of technology, professionalism combine with his creativity and natural talent to make people laugh is contagious.Candice McNamara
Brian is a talented digital strategist, having significantly increased Children’s Hospital’s online presence during his time at the hospital.Paul Parson
His passion is inspiring as is his interest in what he does.Mari Smith